68 PPC Search Engines

Searchengineguide.com has a list of 68 PPC search engines. Anyone advertising on numerous PPC search engines might be interested in a service from PPCBidTracker.com which is a paid for service that helps you manage and track your bids on various engines. Also, Good Keywords is a freeware program that has an integrated Site Popularity Meter which allows you to measure your site's popularity and then compare it with that of your competitor.

If you're going to pay Search Engines to send you traffic, you might want to consider paying people to recommend your site as well. A program called iClick, which is a Perl CGI program sells for $200. This can be installed on your server so that you can pay people to refer others to your site. It is designed to catch cheaters and keep track of what you owe. They have a demo set up on their site if you are interested. It works on *nix flavored servers.

To make sure you are using key words that are being searched for the most often, you can download a free tool from AnalogX called Keyword Live Review. This software shows you the top 100 keywords and phrases being used on several popular search engines on the web - in real time. Likewise, bidonclick.com has a handy tool that searches no less than 19 different pay per click search engines for the keyword you specify. It shows the top 10 or so listings and their bids from each search engine.

We must be realistic and understand that some companies who make studying customer retention a priority and know how to successfully present themselves are likely going to have an advantage using GoTo.com and other pay per click search engines then those who don't understand, and don't practice this methodology. I have no intention of painting a "rosy" picture for everyone when it comes to utilizing pay per click engines. Your results are going to vary, as marketing methods vary.

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