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The Federal Trade Commission's Telemarketing Sales Rule puts consumers in charge of how they want to receive telemarketing communications. Beginning September 1, 2009, Federal Trade Commission regulations will require that automated sales communications can only be delivered to recipients who have already provided their express written consent to receive them. Here, Knowledge Center contributor Mark Friedman explains how to create a successful preference and opt-in program for more targeted, effective marketing communications.
- In 2008, the Federal Trade Commission (FTC) adopted an amended Telemarketing Sales Rule (TSR) citing consumer protection against unwanted marketing communications. As of December 1, 2008, all prerecorded telemarketing sales calls must provide an automated, interactive opt-out feature for consumers. ...

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