Conclusion

You know, for the price of this program, and the way it can integrate with your office and web databases, it really is an invaluable tool for your arsenal. I like tools that make my job easier and it really helps simplify managing off-line and online databases. Being able to use the same database with Microsoft Word form letters is just too cool.

NOTE:

Split testing is becoming a popular term with marketers these days. In the database you create using Excel it would be a simple matter to insert an extra column. You could place an URL to one sales letter and easily copy it through half of the rows, and another URL through the other half. Then in your newsletter, you simply include that field. The first half would get one URL the second half would get the second URL. The possibilities are limitless.

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