My friends laughed behind my back. Years later, after I was successful, one of my friends told me about their jokes. They never believed I would make a living online.
My wife had kicked me out. Family on both sides were calling me… imploring me to give it up! They very adamantly told me, I was NOT going to be able to make a living online. It was 1999.
“If you’re going to try, go all the way. Otherwise, don’t even start. This could mean losing girlfriends, wives, relatives and maybe even your mind. It could mean not eating for three or four days. It could mean freezing on a park bench. It could mean jail. It could mean derision. It could mean mockery–isolation. Isolation is the gift. All the others are a test of your endurance, of how much you really want to do it. And, you’ll do it, despite rejection and the worst odds. And it will be better than anything else you can imagine. If you’re going to try, go all the way. There is no other feeling like that. You will be alone with the gods, and the nights will flame with fire. You will ride life straight to perfect laughter. It’s the only good fight there is.”
― Charles Bukowski, What Matters Most is How Well You Walk Through the Fire
Finding this quote from Charles Bukowski, inspired me to write this post. It’s if… he’s talking about me.
I was working in a feed mill. It was the summer time. People were on vacation. I was working twelve hours a day, six days per week. In my one-bedroom apartment, I would work another four to five hours every day, and go to work the next day without enough sleep.
I was on a high! I was “this close” to making money online. People I networked with online were already doing it. They were coaching me.
“If I want to open a flying school, I wouldn’t let a little thing, like, I don’t know how to fly a plane, hold me back.”
― author unknown
Likewise, I wasn’t going to take advice from friends and family who had never operated an online business. I was taking advice from people who were actually making money online.
I ran a successful business as a web developer for over 25+ years. I didn’t get rich, but I made a good living for my family and I, and we didn’t lack for anything.
An endless flow of information is coming at us constantly: It might be an article a friend shared on Facebook with a sensational headline or wrong information about the spread of the coronavirus. It could even be a call from a relative wanting to talk about a political issue.
All this information may leave many of us feeling as though we have no energy to engage.
As a philosopher who studies knowledge-sharing practices, I call this experience “epistemic exhaustion.” The term “epistemic” comes from the Greek word episteme, often translated as “knowledge.” So epistemic exhaustion is more of a knowledge-related exhaustion.
It is not knowledge itself that tires out many of us. Rather, it is the process of trying to gain or share knowledge under challenging circumstances.
Currently, there are at least three common sources that, from my perspective, are leading to such exhaustion. But there are also ways to deal with them.
1. Uncertainty
For many, this year has been full of uncertainty. In particular, the coronavirus pandemic has generated uncertainty about health, about best practices and about the future.
Experiencing uncertainty can stress most of us out. People tend to prefer the planned and the predictable. Figures from 17th-century French philosopher René Descartes to 20th-century Austrian philosopher Ludwig Wittgenstein have recognized the significance of having certainty in our lives.
With information so readily available, people may be checking news sites or social media in hopes of finding answers. But often, people are instead greeted with more reminders of uncertainty.
Many writers have discussed the negative effects of polarization, such as how it can damage democracy. But discussions about the harms of polarization often overlook the toll polarization takes on our ability to gain and share knowledge.
Second, polarization can lead to competing narratives because in a deeply polarized society, as studies show, we can lose common ground and tend to have less agreement.
For those inclined to take the views of others seriously, this can create additional cognitive work. And when the issues are heated or sensitive, this can create additional stress and emotional burdens, such as sadness over damaged friendships or anger over partisan rhetoric.
As chess grandmaster Garry Kasparov put it: “The point of modern propaganda isn’t only to misinform or push an agenda. It is to exhaust your critical thinking, to annihilate truth.”
Misinformation is often exhausting by design. For example, a video that went viral, “Plandemic,” featured a large number of false claims about COVID-19 in rapid succession. This flooding of misinformation in rapid succession, a tactic known as a Gish gallop, makes it challenging and time-consuming for fact checkers to refute the many falsehoods following one after another.
What to do?
With all this uncertainty, polarization and misinformation, feeling tired is understandable. But there are things one can do.
The American Psychological Association suggests coping with uncertainty through activities like limiting news consumption and focusing on things in one’s control. Another option is to work on becoming more comfortable with uncertainty through practices such as meditation and the cultivation of mindfulness.
To deal with polarization, consider communicating with the goal of creating empathetic understanding rather than “winning.” Philosopher Michael Hannon describes empathetic understanding as “the ability to take up another person’s perspective.”
As for limiting the spread of misinformation: Share only those news stories that you’ve read and verified. And you can prioritize outlets that meet high ethical journalistic or fact-checking standards.
These solutions are limited and imperfect, but that’s all right. Part of resisting epistemic exhaustion is learning to live with with the limited and imperfect. No one has time to vet all the headlines, correct all the misinformation or gain all the relevant knowledge. To deny this is to set oneself up for exhaustion.
Business networking is the process of establishing a mutually beneficial relationship with other business people and potential clients and/or customers. The primary purpose of business networking is to tell others about your business and hopefully turn them into customers.
~ Susan Ward
There are several social networks online, like Facebook and Twitter. However, it might be more practical to do business networking offline, especially for small businesses. Finding out where you can do this is as simple as typing “where to find local business networking opportunities” into Google. You can also check with local municipality offices, Employment Insurance offices, and even local colleges. All of these may have events or workshops you can attend. Some may be free, others may charge a small token which helps them pay for the meeting room, coffee, etc.
A couple of places online that could come in handy are meetup.com and alignable.com.
For meetup.com you would have to do a search for what is close to you. I was in Edmonton, Alberta, so a quick search of meetup.com pulled up the Edmonton Business Network. Its description describes it as:
Each month we host business networking events that give you an opportunity to meet top local business owners, entrepreneurs and business professionals. We also hold inexpensive, high quality seminars and training sessions where you can learn new tactics, tools and techniques. Topics address just about every aspect of owning and growing a business: online marketing, personal development, social media, sales, networking, raising capital, crowd sourcing, branding, search engine optimization, web design and more. Group membership is free.
Alignable describes itself as:
With more than 3 million members and millions of connections across more than 30,000 local communities, Alignable is an online network where small business owners across North America drive leads and prospects, generate referrals, land new business, build trusted relationships, and share great advice.
Once you sign up it’s easy to connect with other small business owners in your town, city or area.
Of course, if you’re new to business, you can learn a lot of information. The first time I went to one of these was sponsored by Employment Insurance in 2003. We met for 6-8 weeks. My little business was already making me a steady income, but I didn’t have a clue how to run a business. This gave me the opportunity to learn about things like registering a business, and deciding what kind of business I wanted to register. It taught me about business taxes and bookkeeping, working with accountants — what I could claim and what I couldn’t — and gave a general overview of marketing.
To attend these meetings you always need to make sure you’re carrying
some business cards with you and a Rolodex business card book. As you
meet people other participants you can exchange business cards. You can
jot notes on the back of them, most of the time, and then slide them
into your wallet. You can use them to call some of these people later.
Even if it’s likely they won’t become customers, they can certainly save
you in other ways.
If your business picks up and you need to hire someone, call some of the people you met and ask them if they know of anyone. There’s a good chance they do. Not only could you get a good recommendation for someone to call, you’ve renewed your acquaintance and your name is once again, fresh in his or her mind.
What if you need work done to your home to accommodate the business? Call some of the people in the network and ask for advice on who to hire. Or, for that matter, there might have been a contractor in your group.
You might feel like you’re alone, but with a network you’ll discover you have people. It’s just not possible to build a business without people. Soon you’ll start to learn the power of relationships and communication. It will make it so much easier when you’re looking for suppliers, vendors, employees, tax advice and almost anything else you might need.
Likewise, by staying in contact, there’s a good chance your name and business will get referred to people they know who could use what you’re selling. You’ll discover that having a professional network is much different than asking your friends and family for advice, and especially so, if they have never operated a business.
A lot of
people think you will require a website if you’re operating a small business,
but depending on your target market, you may not need one. There are lots of
examples of small businesses on Facebook, of people doing it without a website.
A couple of
examples come to mind.
If you want
to get hired to work with your excavator, chances are you are serving a
very small local market. A Facebook page is fine. If you want to offer yourself
as a pet sitter, then a facebook page is fine. However, if you were offering pet clothing and
accessories, then you might need a website like Diamond Collar. Items
that are going to be shipped can obviously go anywhere.
Local small businesses can also supplement a Facebook page
with other free tools and resources. For example, if you’re cooking baked goods
and serve a hungry local market, a free Google calendar can be used to help
inform your customers, what is being baked every day of the week, and to remind
them that they need to put in their request in for how packages they would like,
twenty-four hours in advance. You can make the calendar shareable by anyone who
has the link, so if you use a pinned post on your page that offers the link,
they won’t have any trouble finding it.
If you’re using Google Calendar, another free tool that can
help your small business is Google Keep. Google Keep is a note-taking service
developed by Google. It is available on the web and has mobile apps for the
Android and iOS mobile operating systems. Keep offers a variety of tools for
taking notes, including text, lists, images, and audio. You can have a link to
it and your calendar right from your Gmail in your desktop. If you have the
mobile app, any change you make on one of the platforms is synced to the other
platform.
If your business is fairly small, and you need to send out a
newsletter, there are some free services you can use. Three of the most popular
are MailerLite, MailChimp and SendPulse. All the features of each aren’t
included in the free plans, but one of these will work fine to get you started.
You’ll still need to advertise but if you’re a small local
business you can still do without a website. Advertising is the lifeblood of
any business, but small local businesses are ideal for joint venture advertising,
business card marketing, networking and relationship marketing. These will give
you a much quicker return on your investment, for a fraction of the price
compared to online marketing.
One might think that in your free time, you could build the
website and do a little social media marketing in the evenings. And you could!
But time is a commodity when you’re in business for yourself, and it needs to
have a price put on it. It will cost you free time, time away from your family
and even time you need to rest. You discover after you start getting really
busy that you will have to schedule these type of things into your daily or
weekly routine.