Grillnade for people who love to barbecue
You may often hear people complaining about the small taste of lighter fluid left in the meat you are barbecuing. Cesar Gonzalez and Rudy Esquivel didn't like it either. They decided to do something about it. They talked about it for a couple of years and mulled over some ideas. After several experiments they settled on building a product that was waxed based. Since it's east to color and mold wax, they came up with a catchy name and design and called it Grillnade. Now they're learning how to make a business out of it.
I've heard of people taking business courses with an idea they would like to pursue. It's like putting the plow ahead of the horse. You need to do your market research first. Create a profile of who you think your ideal customer would be. Interview some potential prospects to see if they're interested. Discuss pricing. Ask them what they would expect to pay for something like this. Surprisingly enough, you may learn something. Whether its an incentive, bonus, presentation — people are your best source of knowledge. Some of them might offer suggestions on how to make your offer more attractive. give you ideas where you could market them, or any other tips you may not have thought of.
If you don't ask, you won't know.
Visit The Monitor website to see the story of Cesar Gonzalez and Rudy Esquivel's business startup.