How To Implement The 9-Word Email In Your Marketing Strategy
The 9-word email was developed by Dean Jackson, a successful real estate entrepreneur and online marketer, in an effort to re-engage lost prospects. Jackson’s claim was that a subject line with just the recipient’s name and a body with a one-line (originally 9-word) question is all you need to engage. For example:
Joe,
You still looking to buy a house in Ohio?
That’s basically it. The entire purpose of the email is to ask a question that engages and gets a response. There’s an art to it though.
If you compare the example above to alternate phrasing (let’s say “are you house shopping in Ohio?”), the difference is clear. The original version sounds less pushy, more conversational and focuses on the recipient’s already existing need. Click here to read the article and see some more examples.