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There is always risk with any venture.

In 2014, Mark Zuckerberg invested $2 billion in the startup virtual reality (VR) platform, Oculus. Observers, including the media, expected that Facebook would reap the same high ROI it had recorded on Instagram and Whatsapp. However,the company's investment resulted in a downturn of fortune.

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Founder, owner and CEO of Spanx Inc., Sara Blakely said her father used to ask her and her brother, at the dinner table, what they failed at that week. Then they would celebrate it.

She started the business with $5,000 out of her apartment and now is apparently one of the richest women in the world.

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